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DU SOL Online MBA in Marketing

Ranked Among Top 10 Universities in India

(184 Reviews)
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About DU SOL Online MBA in Marketing

The two-year online MBA program in marketing management offered by Delhi University School of Open Learning is intended to give students business skills in a very flexible learning environment. This online MBA specialization program offers a terrific method to advance a career in any industry and a convenient option to continue learning. When creating the curriculum for this online MBA course, DU SOL paid particular attention to the demands of working individuals. To prepare students to become professionals in the same sector, it integrates all of the foundational courses of the business and management domain with a core of the marketing. The first two semesters of the DU SOL online MBA have a common array of subjects for different specializations, but in the last two semesters, the subjects are as per the chosen specialization.

English is the sole language of teaching for this online MBA specialty at DU SOL. Internal assessments and semester-end exams are part of the semester-wise evaluation. Each subject has a total score of 100, which includes 70 marks for semester-end exams and 30 for internal assessments. You must score at least 40 marks out of 100 to pass the semester. The total results of all semesters are used by the used to award the online MBA in marketing management degree.

An MBA in marketing management earned online is on par with one earned offline and is even recognized worldwide. As a result, you will have comparable employment options with this DU SOL degree to those with a traditional MBA. Another benefit of earning an online MBA degree is that it requires you to take the exams in semester mode, which reduces academic stress and allows you to study at your own pace. Because it does not need a full-time commitment from students, this DU SOL online MBA degree is especially beneficial for those training for professional certifications like CA, CS, or any other government exams.

Online Degree Acceptance

Online degrees earned from a government-approved university, just like a regular degree, are accepted by the top recruiters worldwide including government & private sectors.

Value of Online Degree

An online degree from a government-approved university holds similar recognition in the industry as that of a regular degree. Thus, it is equally valuable when considered for a job or higher education.

Quality of Education

The quality of education offered in online programs is of the same standard as offered in an on-campus program. Be it curriculum, faculty members, evaluation methods, practical sessions, online & on-campus programs follow similar standards of quality.

Specialization Benefits

  • DU SOL online MBA in marketing management is a highly flexible course that helps learners to study at their own pace.
  • The online MBA in marketing degree awarded by DU SOL holds equal weightage to that of a regular one.
  • The specially designed curriculum of this course covers fundamental and advanced topics of the marketing domain.
  • The simple eligibility criterion of graduation with a minimum of 50% marks in any field makes this DU SOL online MBA in marketing even more accessible.
  • Due to the global reputation of DU, even an online MBA degree from it will help you get placed at any top MNC.
  • DU SOL opens this online PG course to both national and international candidates.
  • For Indian applicants, this program costs around 1.5 lakhs INR, and for international applicants, it is slightly higher.
  • An online MBA in marketing at DU SOL is of 2 years, but as an added advantage, the university has set the maximum span to complete it as 4 years.

DU SOL Approved By

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UGC-DEB

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AICTE

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AIU

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NAAC A++

Who Can Apply?

The eligibility requirements for a DU SOL online MBA in marketing are quite simple. It involves:

  • Graduation in any discipline with at least 50% marks
  • “No Objection Certificate” from your employer, if you are a working professional

In the case of working professionals, selection criteria also depend on the number of experience years one holds in their respective field. The weightage will depend on both graduation marks and professional experience. The weightage of professional experience is 20% for individuals with four years or more of work experience, 15% for those with three years, 10% for those with two years, and 5% for those with one year. Admission for candidates with no job experience is determined solely by graduation grades. If you are a physician, applicants need to be MBBS, MD, BDS, or MDS qualified or have at least two years of hospital administration experience. If you are a government servant, candidates must possess proper documents for defining their designation. To be eligible for this program, corporate houses and those in the transportation sector must have at least two years of experience and the necessary paperwork.

Other Specializations

View All
DU SOL Online MBAGeneral Management

DU SOL Online MBA

General Management

Right Choice for Right Education

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DU SOL Online MBAFinancial Management

DU SOL Online MBA

Financial Management

Right Choice for Right Education

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DU SOL Online MBAOperations Management

DU SOL Online MBA

Operations Management

Right Choice for Right Education

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DU SOL Online MBAHR Management

DU SOL Online MBA

HR Management

Right Choice for Right Education

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DU SOL Online MBABanking & Finance

DU SOL Online MBA

Banking & Finance

Right Choice for Right Education

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DU SOL Online MBADigital Marketing

DU SOL Online MBA

Digital Marketing

Right Choice for Right Education

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DU SOL Online MBABanking & Insurance

DU SOL Online MBA

Banking & Insurance

Right Choice for Right Education

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DU SOL Online MBAReal Estate Management

DU SOL Online MBA

Real Estate Management

Right Choice for Right Education

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DU SOL Online MBADirect Selling

DU SOL Online MBA

Direct Selling

Right Choice for Right Education

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DU SOL Online MBAFashion Management

DU SOL Online MBA

Fashion Management

Right Choice for Right Education

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DU SOL Online MBABusiness Management

DU SOL Online MBA

Business Management

Right Choice for Right Education

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DU SOL Online MBAIT Management

DU SOL Online MBA

IT Management

Right Choice for Right Education

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DU SOL Online MBAFintech Management

DU SOL Online MBA

Fintech Management

Right Choice for Right Education

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DU SOL Online MBAEvent and Media Management

DU SOL Online MBA

Event and Media Management

Right Choice for Right Education

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DU SOL Online MBABanking Financial Services & Insurance

DU SOL Online MBA

Banking Financial Services & Insurance

Right Choice for Right Education

Read More
DU SOL Online MBABusiness Analytics

DU SOL Online MBA

Business Analytics

Right Choice for Right Education

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DU SOL Online MBAInternational Business

DU SOL Online MBA

International Business

Right Choice for Right Education

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Specialization Wise Updated Fees 2025

SpecializationFeesDuration
General Management 47,500/Year2 Years
Financial Management 52,570/Year2 Years
Marketing Management 52,570/Year2 Years
Operations Management 52,570/Year2 Years
HR Management 52,570/Year2 Years
Banking & Finance 52,570/Year2 Years
Digital Marketing 52,570/Year2 Years
Banking & Insurance 52,570/Year2 Years
Real Estate Management 52,570/Year2 Years
Direct Selling 52,570/Year2 Years
Fashion Management 52,570/Year2 Years
Business Management 52,570/Year2 Years
IT Management 52,570/Year2 Years
Fintech Management 52,570/Year2 Years
Event and Media Management 52,570/Year2 Years
Banking Financial Services & Insurance 52,570/Year2 Years
Business Analytics 52,570/Year2 Years
International Business 52,570/Year2 Years

Enjoy Extra Benefits with CV

Sample Certificate from DU SOL

  • Degree equivalent to a regular on-campus degree
  • Globally Recognized Degree
  • Learn from the highly experienced faculty
du sol

DU SOL EMI Details

DU SOL offers EMI (Equated Monthly Instalment) financing to its students. This option is accessible to students who pay their course costs in installments rather than all at once. The EMI option is intended to make higher education more affordable and accessible to a wider variety of students who cannot pay the entire tuition upfront.

DU SOL Online MBA in Marketing Admission Process

The admission method for Delhi University School of Open Learning (DU SOL) differs per course and program. The following is an outline of the admissions process:

Step 1: Candidates interested in applying for admission to DU SOL must first register online at the DU SOL official website. Filling out personal information, educational qualifications, and other pertinent information is required throughout the registration process.

Step 2: After completing the registration procedure, candidates must choose the course and program they intend to apply. DU SOL provides undergraduate and postgraduate studies in a variety of subjects.

Step 3: Candidates must pay the appropriate costs online after selecting the course. The costs for each course vary and are listed on the official website.

Step 4: To complete the application procedure, candidates must provide all relevant papers, including mark sheets, certifications, and identification evidence. Documents can be submitted online or in person at the appropriate locations.

Step 5: After submitting their papers, candidates will receive an admission card with the examination date, time, and location. The admit card is a required document that applicants must bring with them to the examination center.

Step 6: The test format for DU SOL differs from that of ordinary institutions. Instead of yearly or semester examinations, students must attend frequent assignments and term-end tests. The official website lists the examination dates and timetables.

Step 7: After the examination, DU SOL publishes the results on its official website.


A degree obtained through ODL mode is equivalent to a traditional degree, Click here to know!

According to the latest UGC guidelines, all candidates must create their ABC ID and DEB ID to get admission.Click here to Know more!

What is Academic Bank of Credit (ABC) Notification by UGC?Must Watch!

Now, Get admission twice a year, in July/August and January/February. Latest Notice by UGC, Click here to know.

DU UG 2024 Admission - 2nd Round Seat Allotment Results, Click Here.

NTA Announced the CUET UG Results on 28th July 2024, Click Here.

DU SOL Official Notice Regarding Internship, Click here to learn more!

DU SOL Official Notice Regarding Internship, Click here to learn more!

DU SOL updated the Prospectus of UG Programs for the academic batch of 2024-25, Click here to get the Prospectus!

DU SOL updated the Prospectus of PG Programs for the academic batch of 2024-25, Click here to get the Prospectus!

DU SOL updated the Prospectus of MBA Programs for the academic batch of 2024-25, Click here to get the Prospectus!

UGC updated the list of approved Online programs for the academic batch of 2024-25, Click here to get the list!

Precautions to be taken by the students before enrolling for programs offered under ODL & Online Learning Mode, Click here to know!

UGC declares a 100% Fee Refund policy for students within a specified period by universities.Click hereto read the full notice.

UGC issues a public notice regarding misleading abbreviations in the names of Universities & Colleges. Read the UGC Letter.

DU SOL Online MBA in Marketing Syllabus / Curriculum

The curriculum design of DU SOL online MBA in the marketing management program is given below.

Semester I

Semester II

  • Data Analysis and Decision Tools
  • Organizational Behavior
  • Human Resource Management
  • Information Technology Management
  • Managerial Economics
  • Accounting for Managers
  • Marketing Management
  • Business Communication
  • Economic Environment of Business
  • Corporate Finance
  • Organization Effectiveness and Change
  • Production and Operations Management
  • Decision Modeling and Optimization
  • Marketing Research
  • Management Accounting
  • Management of Information Systems

Semester III

Semester IV

  • Business Ethics & Corporate Social Responsibility
  • Strategic Analysis
  • Consumer Behavior
  • Advertising Management
  • Brand Management 
  • Digital Marketing
  • Service Marketing
  • Project Study
  • Strategic Management
  • Legal Environment of Business
  • Global Business Management
  • Rural Marketing
  • Business Management
  • Sales Force Management 
  • Marketing Analytics 
  • Competitive Marketing

Note: The Project Study is included in the third semester of the curriculum to equip students with Entrepreneurship, Creativity, and Innovation. 

DU SOL Online MBA in Marketing Examination Pattern

The Delhi University School of Open Learning (DU SOL) uses a different examination structure for its online programs than traditional pen-and-paper tests. Continuous evaluation and end-of-term tests are part of the examination pattern for online programs. The end-of-term tests are computer-based; students must attend the exam at a testing centre. The question paper contains objective and subjective questions.

Job Roles after Online MBA in Marketing Management

Having the name of DU on your CV draws in a lot of reputable companies and helps you land a job at the firm of your dreams. With an online MBA in marketing management from DU SOL, a wide range of job options will be accessible to you, and if you are a working professional, your earning possibilities will be highly increased. Additionally, following your completion of the DU SOL online MBA program in marketing management, you will be eligible for the following positions:

Job Roles

Average Annual Salary 

Corporate Sales Executive

INR 5 L

Media Planner

INR 6 L

Advertising Manager

INR 9.5 L

Asset Manager

INR 10 L

Marketing Analyst

INR 11.6 L

Media Strategist

INR 12 L

Marketing Manager

INR 13.5 L

Brand Manager

INR 14 L

Social Media Marketing Manager

INR 15 L

Head of Digital Marketing

INR 16.5 L

Product Marketing Manager

INR 20 L

Corporate Communications Head

INR 36.6 L

DU SOL Placement Partners

Placements: Our college's placement rate could be a lot higher. Salary packages vary according to the course. However, the typical remuneration package is from 2.5 to 4 LPA. IT behemoths like Infosys, Wipro, and TCS are among the top hiring firms.

DU SOL has excellent relationships with several well-known firms and organizations that serve as placement partners for its students. These placement partners actively participate in university placement, giving appealing job opportunities to students. Among the key placement partners of DU SOL are:

Placement Companies

Tata Steel Limited

PwC

TCS

Zomato

Accenture

Wipro

HCL

ICICI Bank

Infosys

Amazon

IBM

KPMG

Our students work at

  • 50%

    Average Salary Hike

  • 300+

    Hiring Partners

  • 3X

    Increase in Interview Opportunities

  • ICICI Bank

    ICICI Bank

  • Accenture

    Accenture

  • Amazon

    Amazon

  • HCL

    HCL

  • HDFC Bank

    HDFC Bank

  • IBM

    IBM

  • KPMG

    KPMG

  • PWC

    PWC

  • TCS

    TCS

Frequently Asked Questions?

Yes, to be eligible for the DU SOL online MBA program in marketing management, students only need a graduate degree in any field with at least 50% marks.

Anyone with a graduation degree in any field with a minimum of 50% marks can apply for DU SOL online MBA in marketing management program. However, for different categories of applicants, there are different selection criteria.

Yes, Delhi University is among India's top universities. Many students and even recruiters choose it because it is well-known throughout the world for its innovative and competitive education. It offers an online MBA degree in marketing management through the School of Open Learning that is comparable to its on-campus degree.

Yes, you can apply for an online MBA in marketing management at Delhi University School of Open Learning without having to pass the CAT exam.

The annual fee of an online MBA in marketing management at DU SOL is 52,570 INR for Indian applicants.

The placement package after DU SOL MBA in marketing management is pretty good, with a lowest package of INR 5 LPA (2024) or INR 2 LPA (2025), the highest package of INR 30 LPA (2024) or more than INR 16 LPA (2025), and an average package of INR 8 LPA (2024) or INR 5–6 LPA (2025).

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DU SOL Reviews

Student Reviews

3.8 out of 5

(184)
5 star
20%
4 star
40%
3 star
40%
2 star
0%
1 star
0%
How are ratings calculated?

To calculate the overall star rating and percentage breakdown by star, we don't use a simple average. Instead, our system considers things like how recent a review is and if the reviewer chose this University on College Vidya. It also analyses reviews to verify trustworthiness.


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Neha

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Reviewed in India on July 17, 2023

Can SC category have 5% relaxation to get admission in MA course

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Sujeet Yadav

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Reviewed in India on May 12, 2023

I am pursing B.Com Hons from DU SOL & I must say that this program is one of the best way to get grdauted in commerce field at an affordable fee structure. I chose this course because of my financial crises but the way of teachning & behavior of teachers has made me realized that it is the best decision of my life.

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Shiva Pandey

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Reviewed in India on May 12, 2023

I Chose the BA program from DU SOL in a doubt but after just 3-4 classes I got confident about my decision. The teachers are undoubtedly the best one can have at this level of education. They not only clear your concept but also help you with your career paths.

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Ruheeka kumari

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Reviewed in India on November 10, 2022

DU Sol provides quality education and a variety of courses, i personally had a great experience and would totally recommend it to anyone looking for affordable and quality learning.

1 person found this helpful

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Yashaswini G N

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Reviewed in India on November 10, 2022

DU Sol being one of the top universities for working professionals comes with its own set of pros like qulity education, experienced experts and affordable fee structure.

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Summary

DU SOL

3.8

Student Reviews

3.8 out of 5

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